Growing Demand and Popularity of Voice Over Industry

How would you feel when you come across a TV ad that has no voice in it? The ad feels off-put, isn’t it? This is the case not just with a TV commercial, any video which lacks a voice in it is bland and unattractive.

Why is Voice Important?

Be it, a TV commercial, a video game, or any audio-visual media, voice provides double the impact than the visuals. In this age of online content consumption, gaining the attention of the audience is essential for marketers, businesses, and organizations.

Video and audio content consumption is on the rise, thanks to better devices and faster internet. Marketers are thus hiring voice overservices to provide better content to their customers and target audience.

It is why, in the last two decades, the voice over industry has gained in popularity. A good voice can get the attention you seek for your brand. Remember how ‘Siri’ became popular because of the voice of the artist.

Some Reasons Why Voice Over Industry is On Demand

Not Limited To Entertainment

A few decades ago, the voice-over industry is associated only with the entertainment sector. But with the growth of the internet, this has changed. Advertisers, marketers, businesses, and organizations are finding voice over services necessary. As such, the voice-over industry’s popularity is rising. The global annual revenue of the industry at $4 billion shows the growing demand for the industry.

Personalized Branding

Companies are shifting to personalized branding. As such, they are hiring voice over talent who have a voice that sounds professional. Companies are hiring them for IVRs, commercials, infomercials, etc., and to present a personal voice for the brand.

Growth of Online Content

There is an ever-growing demand for online content, especially the audio/video content. Informative videos, audiobooks, podcasts, e-learning videos, etc., form a large part of the average daily screen time. As such, the demand for voice over is on the rise.

Freelance Voice Over Artists

In the past, finding the right voice over talent was a challenge. But, thanks to technological advancements and the growth of the freelance industry, voice-over talents are easy to find. It helped the industry to grow.

To Conclude

In the decades to come, the voice-over industry will only grow further. The industry offers better career opportunities both for full-time job seekers and freelancers. If you think you have a good voice, then it is time you start a career as a voice-over professional.